Welcome to Affluential

These "Influential and Affluent" consumers have distinct consumer journeys when it comes to making decisions about the brands and products they purchase. Whether purchasing a can of soft drinks or a luxury car, the Affluent consumer has varying demographics, behaviours, and preferences by market. Brands that want to capture this lucrative segment need in-depth data customized to their specific offering.

With a suite of solutions designed around the ability to reach and engage with this hard-to-reach audience, we work with clients to gain insights that translate into winning market share in a hyper-competitive marketplace. We leverage our deep experience and heritage of our consulting sister company, Agility Research & Strategy. As a global team of experts from a variety of backgrounds and disciplines, we take pride in our work and have fun, enjoying what we do. Our strength lies in our diversity, with over 12 different nationalities, cultures and languages in our team. From data scientists to psychologists, our passion lies in delving into what makes consumers tick.

We specialise in a broad audience, which ranges from the emerging Affluent up to UHNW. We have ongoing conversations with these consumers and apply our unique, innovative solutions to bring you the most insightful data. We work with businesses of all sizes, helping them to stay relevant, manage risk, spot growth opportunities, and engage with the Affluent. We recognise the power of cross-category insights and invite you to leverage the years of data and knowledge we have gained through thousands of client engagements.